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About StoneWolf - Our Vision

@stonewolffitness

  

CORE VALUES

 

 

Strength | Resilience | Determination

 

 

The physical strength of stone and the mental strength of the wolf. 

 

Even in the face of adversity, StoneWolf athletes do not give up on the pursuit of our goals. 

 

We are unrelenting and unwavering in our approach to life.

 

 

StoneWolf Group Picture wearing Black Hoodies, Khaki Hoodies, Khaki Sweatshirts 

 

 

ABOUT US

 

Based near Loughborough in the United Kingdom.

 

StoneWolf is more than just another fitness apparel brand: we are building a community made up of exceptional people from all walks of life. United by our love of fitness and the collective vision of becoming the best version of ourselves.

 

At StoneWolf, we strive to be at the cutting edge of design quality, environmental sustainability and ethical practice. Read our mission here. We design, manufacture and sell only the best performing items on the market.

 

 

 StoneWolf Founder Tom wearing Shell Pink StoneWolf Tshirt in Woodland

 

 

WHAT SETS US APART FROM THE REST?

 

Unlike many brands, we do not simply buy a pre-made item and add our logo.

Tom founded StoneWolf in September 2020 and yet launched the first collection in December 2021.

 

WHY DID IT TAKE SO LONG TO LAUNCH?

 

Tom’s Vision, has, from the outset been at creating a brand that people trust.

All our apparel is created from scratch, being designed out of our base in the East Midlands. Starting with a simple design on a piece of paper. Tom and his team of fitness enthusiasts then carefully source, sample and create the StoneWolf collection. 

 

From the custom cord ends to the brushed American-fleece interior of the Hoodies. To the recycled fabric for the sports bra and leggings. Every detail was tried and tested with the athlete and wearer in mind, from looking good to feeling great, whether in a rigorous work out or chilling on a rest day.

 

The ultra-durable sportswear is extremely comfortable, with just a little give to enable unimpeded movement in every activity.

 

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